Fashion Brands: H&M highlights fast-fashion gloom as luxury takes hit in China, ET BrandEquity
H&M v Zara | M Y R A
Sweden: number of markets of the H&M Group 2021 | Statista
H&M CBBE by Lucie Beyer
Chanel and H&M Brand Comparison.pdf
H&M v Zara | M Y R A
Rumours Are True | Analyzing the Tactical & Strategic Brand Gaps
Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market - Rajesh Sharma, 2020
BE Exclusive: H&M captures the essence of 'hope' for new campaign, ET BrandEquity
BVD | Preparing H&M for US launch | Identity, Journey, Logotyp
H&M CBBE by Lucie Beyer
A causal relationship model linking corporate reputation and customer-based brand equity: A customer perspective | Emerald Insight
H&M v Zara | M Y R A
Building Brand Architecture HM and Lifestyle | PDF | Brand | Retail
Why Zara Wins, H&M Loses in Fast Fashion
H&M v Zara | M Y R A
Chanel and H&M Brand Comparison.pdf
The relationship between brand experience and consumer-based brand equity in grocerants | SpringerLink
Branding of H&M - H&M
Rumours Are True | Defining H&M's Brand Identity
Rumours Are True | Defining H&M's Brand Identity
H&M Brand Report by Becky Major - Issuu
H&M: brand value worldwide 2016-2022 | Statista
H&M NPS & Customer Reviews | Comparably
Brand development of H&M
